The Blue Mermaid boutique was founded from a love of the easygoing beach life and love of the ocean. This is where the deep blue ocean meets the runway. The Blue Mermaid Boutique name is a combination of my love of mermaids and blue for the beautiful water of Hawaii. We are an online boutique offering classic, chic, bohemian, and beachwear style contemporary clothing. Everyone should express their own unique style. They should feel good about what they are wearing, and feel good about themselves. I believe clothes are a way to express who we are. Clothes simply tell our story. I offer affordable clothes that reflect the styles I love, and I hope if you share the love of some of my styles, that you will find something that speaks to you, and tells your story.